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The Great America Texas BBQ

After a three-year pause, ATO Hong Kong, USMEF and Texas Beef Council co-hosted the much-anticipated industry event - The Great American Texas BBQ on November 21. The event presenting high-quality U.S. beef and an extensive array of U.S. foods and beverages attracted over 800 professionals, including chefs, buyers and importers in Hong Kong. As global competition is keen in sophisticated markets like Hong Kong, high-profile promotional events are necessary to reinforce the premium image of U.S. products in terms of taste profile, sustainable practice and food security, to maintain and expand market share.