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U.S. Festival - Taste of USA

From June 28 to July 25, 2024, ATO Hong Kong partnered with Dairy Farm Retail Group (DFI) to conduct the ‘U.S. Festival -Taste of USA’ retail promotion. A total of 280 food retail outlets including ThreeSixty, Market Place, Oliver’s, Wellcome Fresh, Wellcome and their online shops in Hong Kong, as well as 26 San Miu supermarkets in Macau, participated in this promotion. 45 different U.S. quality food products were highlighted during the promotion, with an emphasis on seasonal fresh fruit, frozen meat, seafood, dairy products. Northwest Cherry Growers also launched the fresh cherry promotion at selected DFI stores simultaneously, drawing further attention to the U.S. Festival.