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USA Food Fair at YATA 2024

From June 25 to July 8, 2024, ATO Hong Kong launched the ‘USA Food Fair’ promotion at seven YATA supermarkets in Hong Kong. Throughout this in store promotion, a spotlight was placed on quality and seasonal U.S. food items, along with the showcase of new products. ATO Hong Kong also hosted a chef demonstration over the weekend of June 29 and 30, drawing in a large crowd of customers eager to taste and learn about a variety of U.S. food ingredients, including beef, seafood, pork and fresh fruit. Known for the food safety standards and high quality, U.S. food products continue to hold a strong reputation in Hong Kong, with premium items being particularly popular among local consumers.