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Asia Fruit Logistica

Asia’s leading trade show for fresh produce and related technologies returned to Hong Kong September 4 to 6. This year, the USDA-endorsed trade show featured over 700 exhibitors, 28 national pavilions, and attracted more than 13,000 attendees from across the region and around the world. U.S. Consul General Greg May opened the pavilion to considerable fanfare with over 60 representatives from U.S. growers, exporters, and trade associations at 15 booths on hand. In addition to the opening ceremony, ATO Hong Kong supported pavilion exhibitors with retail and wet market visits, a night tour of the Yau Ma Tei wholesale market, and a pre-show market briefing. Even a delayed start to the final day due to a category 8 typhoon couldn’t keep exhibitors and buyers from convening. A special ATO thanks to the great support received from our visiting USDA Cooperator Programs representative and to our ATO Guangzhou, Shanghai, and Shenyang colleagues for attending the show!