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American Produce Shines at Asia Fruit Logistica 2025!

On September 3, U.S. Deputy Consul General, David Schlaefer joined ATO Hong Kong to inaugurate the USDA-sponsored USA Pavilion at Asia Fruit Logistica 2025, Asia’s largest trade show for fresh fruit, vegetables, and tree nuts. This year’s pavilion featured 12 U.S. exhibitors and over 80 U.S. and regional representatives from U.S. industry, offering a wide range of agricultural products, including apples, citrus, grapes, pears, cherries, blueberries, pistachios, potatoes, plums, olives, and dates. To support the delegation, ATO Hong Kong led participants on retail and wholesale market tours, provided a briefing on the region’s markets for fresh fruit, and alongside colleagues from FAS China and FAS Bangkok, connected U.S. industry with key buyers throughout the show.