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The Great American Texas BBQ 2025

On November 4, over 1,100 Hong Kong food and beverage industry professionals joined the 2025 Great American Texas Barbeque, setting a new attendance record for the annual event. Organized by the U.S. Meat Export Federation (USMEF) with support from ATO Hong Kong and the Texas Beef Council, the trade-oriented event featured 36 food booths showcasing U.S. beef, pork, chicken, cheese, wine, and spirits sponsored by 85 U.S. and local food distributors and restaurants. Held annually for over forty years, the gathering serves as one of USDA’s largest overseas events.

Check out the event highlights on our Instagram account.