Photo Gallery

November 4, 2025  

The Great American Texas BBQ 2025
On November 4, over 1,100 Hong Kong food and beverage industry professionals joined the 2025 Great American Texas Barbeque, setting a new attendance record for the annual event. Organized by the U.S. Meat Export Federation (USMEF) with support from ATO Hong Kong and the Texas Beef Council, the trade-oriented event featured 36 food booths showcasing U.S. beef, pork, chicken, cheese, wine, and spirits sponsored by 85 U.S. and local food distributors and restaurants. Held annually for over forty years, the gathering serves as one of USDA’s largest overseas events.

Check out the event highlights on our Instagram account.

October 2 - 3, 2025  

Hong Kong Polytechnic University Showcases U.S. Ingredients at Hands-On Workshop and Educational Seminar
To promote U.S. ingredients to Hong Kong’s next generation of chefs, ATO Hong Kong organized a two--day hands--on workshop at the School of Hotel and Tourism Management at the Hong Kong Polytechnic University (Poly U), a global leader in hospitality education. The workshop attracted 600 student registrations for the 60--slot program in which students learned about U.S. ingredients from industry representatives and were guided by Poly U instructors in the preparation of six recipes.
Our sincere thanks to our seven industry partners for their generous support and for ensuring the program’s success. Thank you, U.S. Meat Export Federation, USA Poultry & Egg Export Council, U.S. Dairy Export Council, American Pistachio Growers, USA Rice, Cranberry Marketing Institute, and California Table Grape Commission!

September 3 - 5, 2025  

American Produce Shines at Asia Fruit Logistica 2025!
On September 3, U.S. Deputy Consul General, David Schlaefer joined ATO Hong Kong to inaugurate the USDA-sponsored USA Pavilion at Asia Fruit Logistica 2025, Asia’s largest trade show for fresh fruit, vegetables, and tree nuts. This year’s pavilion featured 12 U.S. exhibitors and over 80 U.S. and regional representatives from U.S. industry, offering a wide range of agricultural products, including apples, citrus, grapes, pears, cherries, blueberries, pistachios, potatoes, plums, olives, and dates. To support the delegation, ATO Hong Kong led participants on retail and wholesale market tours, provided a briefing on the region’s markets for fresh fruit, and alongside colleagues from FAS China and FAS Bangkok, connected U.S. industry with key buyers throughout the show.

September 1 - 30, 2025  

ATO Launches U.S. Beef and Wine Promotion at Ruby Tuesday
With support from U.S. Meat Export Federation (USMEF), ATO Hong Kong collaborated with Ruby Tuesday to promote an exclusive U.S. steak menu throughout the month of September. Ruby Tuesday, which opened its first restaurant in Hong Kong in 1995, has growth to operate 10 outlets, making Hong Kong the largest overseas outpost for the U.S. based restaurant group. As part of its 30th anniversary celebration, a special menu featuring Certified Angus Beef© ribeye with optional California wine pairing is available at all stores, as well as a promotional offer of a U.S. Butcher's Steak at select outlets.