Recent Promotions

Delicious USA Chef Event (December 6, 2022 - -)

On December 6, 2022, ATO hosted close to 30 distinguished chefs and guests to enjoy an exclusive menu highlighting the finest quality U.S. food and wine.  Delectable dishes featured Rappahannock River Oysters, Alaska Black Cod, Maine Lobster, Arkansas Cornish Game Hen, California Medium Grain Rice, Snake River Farms Volcano Shank, Artisan Cheeses, and wines from California and Oregon.  Guests were also presented with a Delicious USA “Appreciation Tote” with samples of iconic U.S. foods.

Delicious USA Restaurant Promotion in Hong Kong (September 16, 2022 - October 16, 2022)

Delicious USA returned for its fourth year, running from September 16 to October 16, 2022. Once again, Delicious USA brought an array of truly delectable and one-of-a-kind culinary experiences to satisfy the appetite of Hong Kong diners. The month-long festival celebrates the sustainability, versatility, and quality-assured food products that distinguish American farms, ranches, and fishing waters. This year, Delicious USA welcomed an impressive 12 new participating restaurants among a grand total of 31 restaurants.  The rich diversity of cuisines underscored the variety and adaptability of sustainably produced U.S. ingredients.

Restaurant and Bar - Gourmet Asia (September 6, 2022 - September 8, 2022)

Restaurant and Bar - Gourmet Asia are major food trade shows in Hong Kong for industry proprietors, owners and decision makers to source fine food and beverages.  It was held September 6-8, 2022 at the Hong Kong Convention and Exhibition Centre with over 300 exhibitors and brands for over 8,000 trade buyers.

Natural & Organic Asia (September 6, 2022 - September 8, 2022)

Natural & Organic Asia is a specialized trade show for the Natural and Organic industry to engage and promote natural, sustainable and healthy lifestyles, natural and organic products. The show features a wide range of natural products and services spanning the entire healthy living industry.  The show was held September 6-8, 2022 at the Hong Kong Convention and Exhibition Centre.

Delicious USA Media Tasting Event (August 31, 2022 - -)

On August 31,2022, ATO hosted a media tasting event for the Delicious USA menu promotion at Quiero Más in Central. Acting Consul General Colin Crosby and media representatives had the chance to try the diversity of cuisines created from U.S. ingredients with the innovation of local chefs. More than 30 media representatives and bloggers were invited to the event. U.S. premium ingredients such as U.S. Black cods, cheese, chicken, hanger steak , lobsters, scallop were presented at the event.

HKTDC Food Expo (August 11, 2022 - August 13, 2022)

HKTDC Food Expo is a popular event showcasing a wide variety of quality food products from all over the world including bakery products, beverages, snacks, processed food, instant food, fruits & vegetables, green & organic food, seasonings and seafood.  The expo was held August 11-13, 2022 at the Hong Kong Convention and Exhibition Centre.

LOHAS Expo (June 10, 2022 - June 12, 2022)

LOHAS Expo, the exhibition for “Lifestyles of Health and Sustainability”. The expo addresses the demand for products in harmony with sustainable, healthy and environment-friendly living which include organic food, natural products, health food & supplements, natural personal care, eco leisure, eco/green living products. The expo was held concurrently with Vegetarian Food Asia during June 10-12, 2022 at the Hong Kong Convention & Exhibition Centre.

Vegetarian Food Asia (June 10, 2022 - June 12, 2022)

Vegetarian Food Asia (VFA) is the first and only trade exhibition with a dedicated focus on vegetarian and vegan markets in Hong Kong. The show aims at promoting healthy & sustainable vegetarian lifestyle facilitates the fast-growing market trend towards vegetarian food & products, and acts as the vegetarian industry trade platform for connecting sellers with buyers from around the globe. It was held concurrently with LOHAS Expo during June 10-12, 2022 at the Hong Kong Convention & Exhibition Centre.

U.S. - Hong Kong Agricultural Traders Symposium (April 27, 2022 - April 27, 2022)

The Agricultural Trade Office (ATO) at the U.S. Consulate General in Hong Kong and Macau organized the "U.S. - Hong Kong Agricultural Traders Symposium" on April 27, 2022. U.S. Consul General Hanscom Smith opened the event. Professor Eric Jessup, Director of the Freight Policy Transportation Institute at Washington State University discussed current supply chain conditions. In addition, representatives from the four U.S. State Regional Trading Groups shared new food trends across various regions in the United States and potential opportunities for Hong Kong importers. Please contact the ATO if you want a copy of the presentation(s) at the Symposium.