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Recent Promotions
Pet Show Hong Kong (February 6, 2025 - February 9, 2025)
The Hong Kong Pet Show is a major exhibition that brings together internationally renowned brands of pet food and supplies to showcase their products, engage in industry networking, and expand business opportunities. As Hong Kong’s demand for high quality pet food continues to grow, Pet Show Hong Kong provides U.S. companies with an opportunity to meet qualified buyers and engage in collaboration discussions with local or international brands香港寵物節 2025 - Pet Show 2025
U.S.A. Food Fair at Kai Bo Supermarket (February 6, 2025 - February 19, 2025)
From Feb 2-19, organized by ATO Hong Kong, along with the support of USMEF, Sunkist Growers, and Washington Apple Commission, a USA Food Fair was held at Kai Bo supermarkets in Hong Kong. This retail promotion took place at 46 Kai Bo outlets across Hong Kong, highlighting U.S. beef, apples, oranges, and frozen food products. Kai Bo is the third-largest supermarket chain offering fresh produce and groceries to most Hong Kong households. The promotion aimed to introduce U.S. premier produce and food products to the extensive Kai Bo’s large customer base. Additionally, the initial collaboration with Kai Bo has gained very positive feedback from three U.S. cooperators making another great success for the promotion.
The Great America Texas BBQ (November 26, 2024 - November 26, 2024)
ATO Hong Kong, in partnership with the U.S. Meat Export Federation (USMEF) and the Texas Beef Council, have organized the much-anticipated industry event - The Great American Texas BBQ on November 26, 2024. Around 1,000 professionals, including chefs, buyers, and importers in Hong Kong attended the event and tasted high-quality U.S. beef and an extensive array of other U.S. foods and beverages.Through collaborative efforts, the event strengthened the image of U.S. premium products and showcased the versatility and quality of U.S. food and beverage products to key stakeholders and buyers in the Hong Kong market.
Delicious USA Media Event (November 11, 2024 - December 12, 2024)
On November 4, 2024, ATO Hong Kong, accompanied by U.S. Consul General, Greg May and Deputy Consul General David Schlaefer, kicked off the Delicious USA 2024 restaurant campaign. The launch party included over 40 traditional and social media contacts who were invited to sample an array of expertly prepared U.S. ingredients donated by over two dozen industry partners. This year’s month-long promotion, which encourages patrons to “Taste the Finest,” features a record 51 restaurants across Hong Kong and Macau. The campaign, which will run from November 11 – December 12, showcases the diversity, versatility, quality, and sustainability of American agriculture. For more information and a complete list of participating restaurants, please visit www.delicioususa.com.hk
Hong Kong International Wine and Spirits Fair 2024 (November 7, 2024 - November 9, 2024)
From November 7 to 9, ATO Hong Kong exhibited at the 16th edition of the Hong Kong International Wine & Spirits Fair. The three-day trade show attracted over 8,200 buyers from Hong Kong, Macau, and international markets. To promote U.S. wines and spirits, ATO partnered with seven local distributors to showcase their products at the ATO booth, including wines from California, Washington, and Oregon, mead from Wyoming, and bourbon from Utah. To highlight U.S. wine-pairing possibilities, ATO also partnered with U.S. Dairy Export Council to feature an array of U.S. cheese as wine’s best companion. On November 8, ATO hosted an exclusive wine masterclass with Reeze Choi, second runner-up of ASI Best Sommelier of the World 2023. The masterclass attracted over 60 industry professionals, including sommeliers, restaurant managers, and buyers. Entitled The Geographic Diversity of U.S. Wine, the class featured a selection of outstanding wines from California, Oregon, Washington, and New York.
U.S. Food Festival at JEBN (October 31, 2024 - November 27, 2024)
ATO Hong Kong has partnered with HK JEBN retail outlets to launch a U.S. food promotion from October 31 to November 27, 2024. The in-store promotion at 25 HK JEBN outlets highlights 17 high-quality U.S. products including American ginseng, dried fruit, nuts, frozen seafood, and beef. Customers and HK JEBN members will enjoy price discounts on U.S food items and are invited to sample U.S. almonds and dried cranberries throughout the promotion. HK JEBN is private label product store chain that offers a selection of high quality premium dried foods and a wide range of healthy and natural products. Operating in Hong Kong for over 26 years, the company caters to consumers interested in wellness products and premium gifts.
Asia Fruit Logistica (September 4, 2024 - September 6, 2024)
Asia’s leading trade show for fresh produce and related technologies returned to Hong Kong September 4 to 6. This year, the USDA-endorsed trade show featured over 700 exhibitors, 28 national pavilions, and attracted more than 13,000 attendees from across the region and around the world. U.S. Consul General Greg May opened the pavilion to considerable fanfare with over 60 representatives from U.S. growers, exporters, and trade associations at 15 booths on hand. In addition to the opening ceremony, ATO Hong Kong supported pavilion exhibitors with retail and wet market visits, a night tour of the Yau Ma Tei wholesale market, and a pre-show market briefing. Even a delayed start to the final day due to a category 8 typhoon couldn’t keep exhibitors and buyers from convening. A special ATO thanks to the great support received from our visiting USDA Cooperator Programs representative and to our ATO Guangzhou, Shanghai, and Shenyang colleagues for attending the show!
U.S. Food Fair at AEON 2024 (July 4, 2024 - July 17, 2024)
During the weekends of July 6&7 and July 13&14, 2024, ATO Hong Kong organized four chef demonstrations at AEON supermarkets. These demonstrations were part of the in-store promotion for American food fair at AEON from July 4-17. The chef team showcased a variety of U.S. quality ingredients such as beef, seafood, fresh fruit, and meat products. U.S. cooperators, including Alaska Seafood, USA Rice, U.S. Pork, U.S. Beef, and U.S. Meat Export Federation, participated in this promotion with their brand and products being highlighted during the promotion period.
U.S. Festival -Taste of USA at Dairy Farm Retail Group (June 28, 2024 - July 25, 2024)
From June 28 to July 25, 2024, ATO Hong Kong partnered with Dairy Farm Retail Group (DFI) to conduct the ‘U.S. Festival -Taste of USA’ retail promotion. A total of 280 food retail outlets including ThreeSixty, Market Place, Oliver’s, Wellcome Fresh, Wellcome and their online shops in Hong Kong, as well as 26 San Miu supermarkets in Macau, participated in this promotion. 45 different U.S. quality food products were highlighted during the promotion, with an emphasis on seasonal fresh fruit, frozen meat, seafood, dairy products. Northwest Cherry Growers also launched the fresh cherry promotion at selected DFI stores simultaneously, drawing further attention to the U.S. Festival.
USA Food Fair at YATA 2024 (June 26, 2024 - July 11, 2024)
From June 26 to July 11, 2024, ATO Hong Kong launched the ‘USA Food Fair’ promotion at seven YATA supermarkets in Hong Kong. Throughout this in store promotion, a spotlight was placed on quality and seasonal U.S. food items, along with the showcase of new products. ATO Hong Kong also hosted two chef demonstrations over the weekend of July 1-2, drawing in a large crowd of customers eager to taste and learn about a variety of U.S. food ingredients, including beef, seafood, pork and fresh fruit. Known for the food safety standards and high quality, U.S. food products continue to hold a strong reputation in Hong Kong, with premium items being particularly popular among local consumers.