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Recent Promotions
Pet Show Hong Kong (February 6, 2025 - February 9, 2025)
The Hong Kong Pet Show is a major exhibition that brings together internationally renowned brands of pet food and supplies to showcase their products, engage in industry networking, and expand business opportunities. As Hong Kong’s demand for high quality pet food continues to grow, Pet Show Hong Kong provides U.S. companies with an opportunity to meet qualified buyers and engage in collaboration discussions with local or international brands香港寵物節 2025 - Pet Show 2025
U.S.A. Food Fair at Kai Bo Supermarket (February 6, 2025 - February 19, 2025)
From Feb 2-19, organized by ATO Hong Kong, along with the support of USMEF, Sunkist Growers, and Washington Apple Commission, a USA Food Fair was held at Kai Bo supermarkets in Hong Kong. This retail promotion took place at 46 Kai Bo outlets across Hong Kong, highlighting U.S. beef, apples, oranges, and frozen food products. Kai Bo is the third-largest supermarket chain offering fresh produce and groceries to most Hong Kong households. The promotion aimed to introduce U.S. premier produce and food products to the extensive Kai Bo’s large customer base. Additionally, the initial collaboration with Kai Bo has gained very positive feedback from three U.S. cooperators making another great success for the promotion.The Great America Texas BBQ (November 26, 2024 - November 26, 2024)
ATO Hong Kong, in partnership with the U.S. Meat Export Federation (USMEF) and the Texas Beef Council, have organized the much-anticipated industry event - The Great American Texas BBQ on November 26, 2024. Around 1,000 professionals, including chefs, buyers, and importers in Hong Kong attended the event and tasted high-quality U.S. beef and an extensive array of other U.S. foods and beverages.Through collaborative efforts, the event strengthened the image of U.S. premium products and showcased the versatility and quality of U.S. food and beverage products to key stakeholders and buyers in the Hong Kong market.